Paying for clicks you already earn.
Ad budget quietly bids on terms the site already ranks for, because nobody checks the overlap.
Paid · organic · AI search · Chicago
Own more of the results page — the clicks you buy and the ones you earn.
Clarify audits how your business shows up in Google — paid ads, organic rankings, and AI answers — then fixes what’s leaking. Flat fees, month-to-month, no agency theater.
Account scorecard
Needs work
Fixable. Several high-impact leaks with clear first moves.
18%Est. spend waste
61%Tracking confidence
- Search intent controlFair · 58
Search terms drifting from buyer intent; negatives not tight enough.
- Conversion tracking readinessPoor · 42
Forms and calls need cleaner attribution before decisions are reliable.
- PMax & automation guardrailsFair · 63
Automation is on; signals, exclusions, and rules need sharper control.
- Testing & change disciplineGood · 74
Structure exists; documenting changes would sharpen optimization.
Illustration, not a real client.
Diagnosis
Most businesses run search as two silos. Google runs it as one page.
The expensive problems are rarely inside either channel. They sit in the seam between them — which is exactly where nobody is looking.
Tracking is lying.
Duplicated or missing conversions poison both channels — Google optimizes ads and content toward bad data.
Rankings that don't pay rent.
Organic traffic lands on pages that can't convert; content chases volume instead of buyers.
Two vendors, no strategy.
The ads person and the SEO person have never spoken. The results page doesn't care about your org chart.
The Clarify standard: every engagement leaves a trail — written diagnosis, prioritized fixes, documented changes.
48hAudit target
0Long contracts
1:1Direct contact
Coverage — what you buy
Three surfaces. Two you buy.
Your business can appear in three places on one results page: the AI answer, the ads, and the rankings. You buy two of them — paid and organic. The third is earned from the same work, which is why it isn't sold separately. Pick a side or run both.
Paid search
Every dollar accounted for, every query controlled.
- Search & Performance Max structure
- Query, match type & negatives control
- Bidding & budget strategy
- Conversion tracking & attribution
- Ad copy & asset QA
Shared core
Onekeyword map
Onemeasurement setup
One90-day roadmap
Oneperson accountable
Organic search
A site Google can crawl, trust, and rank for buyers.
- Technical health: crawl, indexation, speed
- Content vs. buyer intent
- Titles, meta & on-page
- Internal linking & site architecture
- Local visibility: GBP & citations
The third surface — included, not sold
The surface you can't buy your way onto.
AI Overviews, AI Mode, ChatGPT and Perplexity answer before the links load. No slot to bid on, no ranking to climb — models cite what they can parse and trust, which your search work already builds. Included in both, never a fourth line item.
Entity & structured data
Schema and clean signals so models know exactly who you are, what you sell, and where you serve.
Answer-ready content
Pages built to be quoted: real questions answered plainly, backed by genuine expertise and sources.
Presence where models look
Reviews, citations, and consistent mentions across the places AI systems actually pull from.
AI answer monitoring
Track which prompts surface you — or a competitor — and close the gaps as the answers shift.
Nobody controls what a model says. The honest goal is being the clearest, best-structured source for it to reach for.
Method
Four steps. Every one leaves an artifact.
No six-week onboarding. Every step leaves you something durable. The free check is steps 01 and 02 — stop there and owe nothing.
01
Free & paidSend read-only access.
Google Ads, GA4, and Search Console viewer access is enough. Admin only if Clarify implements.
ARTIFACT: ACCESS CHECKLIST
02
Where free stopsGet a scored diagnosis.
Free gets three checks and one number on a single channel. The audit scores every channel you choose — including how ready you are to be cited in AI answers.
ARTIFACT: SCORECARD, THEN FULL REPORT
03
Cleanup & managementFix the top leaks.
Negatives from real queries, tracking repairs, technical and on-page fixes — highest impact first. This is where diagnosis turns into changed settings.
ARTIFACT: CHANGE LOG + FIX LIST
04
Audit onwardDecide the next move.
Fix it yourself, have Clarify do it, or go month-to-month. The roadmap is yours either way. No pressure.
ARTIFACT: 90-DAY ROADMAP
Pricing
Every price on the page. Nothing behind a call.
Pick a channel — or bundle both and save about 15%. Public pricing keeps the conversation about performance, not procurement.
Google Ads only — audits, cleanups, and month-to-month management.
Showing paid search pricing.
Start here — free
The Leak Check
Three checks on your Google Ads account and one number: roughly what you are burning every month. No charge, no card, no call.
- Overlap — ads bidding on terms you already rank for
- Wasted spend, estimated from your real search terms
- Conversion tracking: pass, fail, or actively misleading
Where it stops — no fix list, no roadmap, no campaign-by-campaign scoring. That is the audit.
Audit
Know exactly what's broken before spending more.
$299
One-time · Written findings · 48h target
- Structure & campaign setup review
- Search terms, match types & negatives
- Conversion tracking sanity check
- Prioritized fixes + 90-day roadmap
Best first engagement
Audit + Cleanup
Find the leaks, fix the obvious ones, hand it back cleaner.
$599
One-time · Audit + implementation · Under 1 week
- Everything in the audit
- Negatives built from real query history
- Campaign, budget & bidding cleanup
- Full change log for every update
Monthly Management
Disciplined optimization without a locked-in retainer.
$750/mo
Month-to-month · Cancel anytime
- Weekly query & negatives work
- Budget, bid & campaign optimization
- Monthly summary + next actions
- Direct email access, changes documented
What you actually get. Free tells you if you're leaking. The audit tells you why. Cleanup fixes it. Management keeps it fixed.
| Leak CheckFree | Audit$299 | + Cleanup$599 | Management$750/mo | |
|---|---|---|---|---|
| You end up with | A number | A diagnosis | A fixed account | A managed account |
| How much of search it looks at | Paid search | Paid search | Paid search | Paid search |
| Turnaround | 3 days | 48h | Under a week | Ongoing |
| Finds what's leaking | ✓ | ✓ | ✓ | ✓ |
| Scores every campaign, not just the account | — | ✓ | ✓ | ✓ |
| Tells you what to fix first | — | ✓ | ✓ | ✓ |
| A 90-day plan you could hand to anyone | — | ✓ | ✓ | ✓ |
| Clarify makes the changes for you | — | — | ✓ | ✓ |
| Written record of every change | — | — | ✓ | ✓ |
| Keeps working on it every week | — | — | — | ✓ |
| What you're committing to | None | One-time | One-time | Cancel anytime |
Every tier stands alone. Nothing here is a bundle.
Or run it yourself
The same leak detection, as software.
Watches your Google Ads account and flags waste, tracking breaks and query drift as they appear. You make the calls.
$149/moOne plan · one Google Ads account · cancel anytime
Best fit: around $1,500+/mo in ad spend, or organic traffic worth defending. Dashboards from $299 — you own the code and the data.
AI Solutions — the second practice
Machines decide how you're found. Now they can do the work too.
Same operator, same flat-fee terms, other side of the same problem. Search is about being legible to machines. This is about putting them to work inside the business.
Kill the repeated task.
The report someone rebuilds every Monday. The inbox triaged by hand. If it follows rules, it can run itself.
Make your data answer questions.
An assistant that actually knows your pricing, your policies, your history — instead of guessing like a generic chatbot.
Put a tool in your team's hands.
Internal apps built around how you already work. Clarify's own monitor started exactly this way.
Also built: quote drafts from a photomissed-call text-backinvoice chasingreview replies for approvalinventory reorder alertsonboarding paperwork
Hours given back this week0.0hrs▲ 3.2 more than last week
0%Calls handled first try
0minAverage reply time
Watching the front desk inbox
- 09:14Missed call from a new patient — texted back, booked Tue 3:00pmauto
- 09:02Insurance question answered from your own coverage docauto
- 08:47New 4★ review — reply drafted in your voiceneeds you
- 08:31Weekly production report built and emailed to the front deskauto
- 08:05Two unpaid balances over 30 days — reminders queuedneeds you
- 07:52Tomorrow has two schedule gaps — recall list ready to sendneeds you
How it starts
A free scoping call, then a fixed price before any work begins. If automation isn't worth it for your case, you'll be told that — it's a faster answer than a proposal.
Builds from$1,500Scope a build →
Why Clarify
Senior search thinking, minus the agency wrapper.
You work with the person reviewing your account, writing the findings, and making the changes. No handoffs, no junior analyst behind a polished deck.
Google AdsPerformance MaxTechnical SEOContentAI OverviewsAnswer EnginesGA4Search Console
Agency-trained rigor.
Built from the standards of managing complex search accounts: clear structure, careful QA, consistent optimization, business-first recommendations.
Two practices. One thesis.
Machines decide whether customers find you, and machines can do your work. Clarify does those two things — search and AI builds — and still no social, email, web design, or "growth" bundles.
FAQ
Straight answers before you send access.
Is the free leak check actually free?
Yes. No card, no call, no trial that becomes a bill. One channel, five a week, and the scorecard is yours either way. It tells you whether you're leaking and roughly how much — the audit tells you where it's coming from and what to fix first.
Do I have to do both channels?
No — plenty of accounts start with one. The bundle exists because paid queries reveal what content should target, and rankings tell ads what not to buy. Each stands alone.
Do I need to commit to monthly management?
No. Audits and cleanups are one-time projects. Management is month-to-month, cancel anytime.
What access do you need?
Read-only Google Ads, GA4 and Search Console. Admin only if you want changes implemented. You stay the owner and can revoke anytime.
How fast does organic actually move?
Slower than ads. Technical fixes can show in weeks; content compounds over months. The roadmap separates quick wins from long bets so you know which is which.
What about AI Overviews, ChatGPT & Perplexity?
Built into organic and combined engagements, never billed separately. Models cite sources they can parse and trust, which is the same structured data and authority your organic work already builds.
How is this different from an agency?
Agencies bundle search into broad retainers with multiple handoffs. Clarify is narrower, and you work with the person doing the work.
Do you guarantee results or rankings?
No — nobody controls Google, and anyone who guarantees otherwise is selling something. The goal is better account quality and honest measurement.
Hire Clarify or use the software?
Software keeps you informed. Management gets it handled. The tool flags what's wrong; hiring Clarify means someone decides what to do about it and does it.
Start free
Send the account. Get the clarity.
Tell Clarify how you show up in search and what feels broken. Ask for the leak check and you'll get a number back, not a sales call. Reply within one business day, no obligation.
Prefer email? clarifypaidsearch [at] gmail.com
Get your leak check
Takes about a minute — or pick a paid engagement in the dropdown. Fields marked * are required.